About Us
We started Penny Money Matters because we got tired of watching smart entrepreneurs fumble their finances. You're running a side business, growing something real, but accounting software feels like overkill and spreadsheets make your eyes glaze over. That's where we come in. We're here to translate the boring stuff into actual decisions that move your business forward. No fluff, no jargon that doesn't mean anything. Just practical financial guidance for people who are serious about their side projects but don't have an MBA. We've worked with everyone from freelancers to small product businesses, and we know what keeps you up at night.
Over time, we’ve built a reputation for reliability, quality, and clear communication. We treat each project as a partnership and aim for outcomes that last.
Meet Our Team
The people behind Penny Money Matters
We’re a team that values ownership, clarity, and growth. We celebrate wins, learn fast, and keep client outcomes at the center.
Martin Svoboda
Founder & Finance Coach
Started three side businesses before creating this one. Spent 8 years as a freelance accountant before realizing most people needed guidance more than complex spreadsheets.
Klára Novotná
Business Operations Lead
Helped 34 online entrepreneurs scale their side hustles. She handles everything behind the scenes so Martin can focus on client relationships and strategy.
Petr Růžička
Finance Specialist
Former small business owner himself. Now helps clients set up systems that actually work. Prefers spreadsheets over fancy software — sometimes the simple tools are the right tools.
Our Story
Penny Money Matters came together in 2019 when our founder got frustrated trying to help a friend track her freelance income. The friend used three different spreadsheets, missed tax deductions, and honestly had no idea if her business was profitable. That problem was everywhere. So we built something different. Started small with one-on-one coaching, then realized we could reach more people. Over the years we've helped 67 side businesses get their act together. We're still growing, still learning what our customers actually need instead of what we think they should want.
Our Core Values
The principles that guide everything we do
Honest Over Impressive
We tell you what you need to hear, not what sounds good. If your business model's got problems, we'll say so. That's how you actually improve.
Simple First
Complexity comes later, if it's even necessary. We start with the fundamentals and build from there. Complicated doesn't equal better.
Your Pace Matters
You're juggling a lot. We get that. We work with your timeline, not against it. No artificial deadlines or pressure tactics.
Practical Always
Theory's nice but doesn't pay your bills. Everything we suggest, you should be able to actually do this week.
Why Choose Us
Experienced Team
Our professionals have decades of combined experience. We've seen it all and know how to handle any challenge.
Quality Guaranteed
We stand behind our work with comprehensive guarantees. If you're not satisfied, we'll make it right.
Fair Pricing
Transparent, competitive pricing with no hidden fees. You'll always know exactly what you're paying for.
Proven Results
Thousands of satisfied customers and a track record of successful projects speak for themselves.